In this six-part series, we’ll uncover the origins of BCA, how our products were conceived, the role we’ve played in our exploding industry, and where the path has led since our acquisition in 2013. Where will it go from here? Who knows? And we’re not going to tip our hand. But there’s lots of inspiration to be found in our past and in our present.

Massive airs, blower pow, big spines, and some of the steepest faces you can find—executed in perfect style.

Are you ready to STRIKE? Watch Jake Hopfinger hard-charging in the rugged Alaskan backcountry.