BCA Japan presents "IF"

October 14, 2022
Join pro snowboarders Shin Biyajima (@shinbiyajima), Tadashi Fuse (@tadshifuse) and Hisanori Katsuyama as they navigate the Japanese backcountry and search for their "IF" moment. In Japanese, "IF" (畏怖) is an idiom meaning "to be afraid" and is used to describe something that has overwhelming power over you. For these riders, IF is a critical factor to protect themselves from dangerous snowpacks in backcountry terrain.
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BCA Japan presents "IF"

BCA Japan presents "IF with Shin Biyajima"

Professional snowboarder and big mountain rider, Shin Biyajima, seeks powder from Alaska to his hometown, Hakuba, Japan. Shin's IF moment (畏怖), that thing that has overwhelming power over you, is that time when you step into territory you shouldn't, with a reverence for the mountains.

BCA Japan presents "IF with Tadashi Fuse"

Backcountry snowboarder, Tadashi Fuse, hails from Yamagata Prefecture and takes us on a ride around his home mountain of Chokai, Yamagata. Tadahi's IF moment (畏怖), that thing that has overwhelming power over you, is the split second when you commit and drop in.

BCA Japan presents "IF with Hisanori Katsuyama"

Local pro snowboarder, Hisanori Katsuyama, takes on Tanigawa-dake (谷川岳) in Gunma prefecture, known as the world's most dangerous mountain. Hisanori's IF moment (畏怖), that thing that has overwhelming power over you, is knowing when not to go into areas he judges to be dangerous. Always in tune with the rhythm of the mountain, we present you with the stunning riding footage of his challenge on the steepest mountain of them all, Mt Tanigawa.