April 20, 2017
It may be hard to imagine that before 1970, a factory could spew black clouds of toxic into the air or dump tons of toxic waste into a nearby stream, and that was perfectly legal. Acid rain and acid snow falling on our mountains…
How was that possible? Because before 1970 there was no EPA, no Clean Air Act, no Clean Water Act. There were no legal or regulatory mechanisms to protect our environment.
In spring 1970, Senator Gaylord Nelson created Earth Day as a way to force this issue onto the national agenda. Twenty million Americans demonstrated in different U.S. cities, and it worked! In December 1970, Congress authorized the creation of a new federal agency to tackle environmental issues, the U.S. Environmental Protection Agency.
Fast forward to 2007, when pro snowboarder Jeremy Jones found that more and more the resorts he’d always counted on for good riding were closed due to lack of snow. Something was clearly going on, and he felt the need to act. But he couldn’t find any organizations focused on mobilizing the snowsports community on climate—there was a gap between the impacts that climate change was already having on our mountains, and any organized action being taken to address it. And so Jeremy founded Protect Our Winters .
For POW and Backcountry Access, winter is not just a passion, but also a way of life.
Protect Our Winters is a passionate crew of diehards, professional athletes and industry brands mobilizing the outdoor sports community to lead the charge towards positive climate action. POW’s key formula for engaging 60 million+ outdoor sports enthusiasts globally: relevance and authenticity, POW focus is on educational initiatives, political advocacy and community-based activism. This is the perfect group to give a national voice to outdoor sports, an industry that supports 900,000+ jobs and creates $646 billion in economic revenue.
This Earth Day, take action to protect our winters. POW makes it super-easy for you.
- Pledge to do the POW SEVEN – seven actions you can undertake to speak out, get political, educate yourself and mobilize your local outdoor community make a difference.
- Donate to POW International to up your stoke and become an integral part of this movement to protect our winters
- Join POW at Arapahoe Basin, CO on April 22, 2017, at People’s Climate March in Aspen, CO on April 22, 2017, or one of the many People’s Climate Marches scheduled on April 29 or 30, 2017 happening in Denver, CO, Washington, DC, Bend, Or, Boise, ID, Montpelier, VT, Portland, OR, Missoula, MT, Boulder, CO or Vancouver, BC.
Celebrate #EarthDay #InOurHands the way it should be this weekend – by getting out into the backcountry. And continue to protect the backcountry with advocacy and support of Protect our Winters.